EliteAlgo — Algo Trading Company in India | Since 2006
Algo Trading for NIFTY &
SENSEX Option Sellers
EliteAlgo is a New Delhi proprietary desk that builds rule-based expiry-day and weekly option-selling systems for Indian index derivatives. Fixed entry and exit rules, a stop-loss defined before the order is placed, and execution on your own broker account.
Proprietary desk figures. Past performance does not indicate future results.
WHAT WE DO
What EliteAlgo does — systematic index options trading in India
EliteAlgo is the trading brand of Excellent Securities Limited. The desk has traded Indian markets since 2006, moved its own book onto algorithmic execution in 2018, and has been deploying rule-based strategies in client accounts since 2021. The work is narrow on purpose: index options on NIFTY, Bank Nifty and SENSEX, where liquidity is deep enough for a systematic rule set to be filled at a price close to the one it was modelled on.
Every strategy is written down before it is coded — entry condition, exit condition, stop-loss, position size, and the circumstances under which it is switched off. That is the whole reason to automate: not speed for its own sake, but the removal of hesitation and improvisation from decisions that were already made in advance.
Years Experience
Mr. Gupta has been in investment consultancy & proprietary trading since 2003.
Clients Served
Retail and HNI clients have used EliteAlgo systems for systematic derivatives execution since 2006.
Avg. Annual Return
Four-year average of our published FY 2021–25 proprietary returns: 32%, 34%, 30% and 26%. Past performance does not indicate future results.
STRATEGY
The algo trading strategies EliteAlgo runs
Three strategy families, all of them option-selling structures on index contracts, all of them with the loss on a single trade fixed before entry. Full detail lives on our algo trading strategies and NIFTY and Bank Nifty algo trading pages.
STRATEGIC BETA
Expiry-day option selling
Short straddles and strangles entered on expiry day and closed the same session, sized to exchange margin and cut by a fixed stop rather than a view. Entry times avoid the opening minutes, where fills diverge most from the model.
TACTICAL ALPHA
Weekly defined-risk spreads
Multi-leg structures held across a weekly expiry with a hedged wing, so the maximum loss is bounded by the structure itself and not only by the stop. Adjustments are rule-driven, at pre-set levels.
ADAPTIVE ALPHA
Multi-strategy baskets
Several uncorrelated rule sets combined into one basket so a bad day for one structure is not a bad day for the account. Allocation between them is fixed in advance and reviewed on a schedule, not intraday.
What none of these do is remove risk. Selling index options means accepting a defined loss often in exchange for a capped gain — the stop-loss is what makes the arithmetic work, and it is hit regularly by design. Our page on the disadvantages of algo trading is the honest counterweight to this one.
WHO WE ARE
EliteAlgo — a Delhi proprietary algo trading desk
EliteAlgo operates from New Delhi as the trading brand of Excellent Securities Limited. It is a proprietary desk first: the strategies run on the firm's own book before they are offered to anyone, which is why the return figures published on this page are desk figures rather than a marketing composite.
The firm is not an investment adviser, a portfolio manager, or a signal service. It does not hold client funds, does not sell calls, and does not publish tips. It builds systematic execution software and runs it — analytical software, not investment advice.
Clients are retail and HNI traders who already understand index derivatives and want the execution layer taken off their hands, plus corporate clients commissioning custom quantitative research.
ANNUAL RETURNS
EliteAlgo proprietary desk returns, FY 2021–22 to FY 2024–25
Four financial years of the firm's own book, across a range of volatility regimes. These are proprietary-desk figures, not client account returns, and they are shown as a track record rather than an expectation — a strategy that returned 34% in one year and 26% in another will not produce the average in any particular year.
Past performance does not indicate future results. Trading index options carries a risk of loss, and EliteAlgo provides analytical software, not investment advice.
Avg. Annual Return (FY 2021–25)
30.5%
HOW IT WORKS
How an EliteAlgo engagement works
Two routes, and the difference matters. In a managed engagement the desk runs the strategies on your broker account for you. In a research engagement the desk builds and validates a strategy that your own team then runs. In both cases your capital never leaves your broker account.
Capital and fit
Index option-selling strategies need roughly ₹2–10 lakh and futures strategies ₹1–5 lakh, because the band is set by exchange margin on the contracts. Below the band the strategy cannot be sized correctly, and we will say so rather than shrink it.
Broker integration
Execution runs on your existing broker account under your own credentials and API access. EliteAlgo takes no custody of funds at any stage, and you can withdraw access or square off yourself at any time.
Strategy selection
One strategy family to begin with, at the smallest size the contracts allow, with the stop-loss, position limits and daily loss cut-off agreed in writing before the first live order.
Reporting and review
Trade-level reporting so live results can be compared against the backtest that justified the strategy. Allocation changes happen on review, on a schedule — never mid-session in response to a drawdown.
Prefer to build it yourself? That is a legitimate answer, and we publish the research for it: compare the best algo trading software in India and the best free algo trading software in India, and read up on SEBI's algo trading regulations before you connect an API.
LEADERSHIP
Who runs EliteAlgo
EliteAlgo was founded by Rajeev Gupta, an MBA in Finance with more than 20 years in Indian equity and derivatives markets. Before starting the firm he worked in Investment and Derivative Research at Religare Securities Limited. He began the business as a sub-broker in 2006, moved his own proprietary book onto algorithmic execution in 2018, started deploying algo strategies in client accounts in 2021, and added complex strategies for corporate clients in 2022.
The desk is a small team of traders and software engineers rather than a sales organisation, which is deliberate: the person who wrote a strategy is the person who watches it trade, and there is no layer between the research and the execution to blame when a rule set stops working.
Read the full company storyWHAT WE OFFER
Algo execution, quantitative research and defined risk
Algorithmic Execution
Rule-based order placement on index options with entries, exits and stops fired by the system rather than by a person watching a screen. Entry windows deliberately avoid the first minutes of the session, where real fills diverge most from modelled ones.
Quantitative Research
Strategies backtested across multiple volatility regimes with brokerage, STT, exchange charges and realistic option slippage included — because a backtest without costs is a chart, not a result.
Defined Risk
Every strategy carries a pre-defined stop-loss and position-sizing rule, so the loss on any single trade is known before it is placed. Trading carries risk of loss; no strategy eliminates it.
FAQ
EliteAlgo algo trading — frequently asked questions
What is EliteAlgo?
EliteAlgo is the trading brand of Excellent Securities Limited, a proprietary trading desk based in New Delhi. It builds and runs rule-based systems for Indian index options — principally NIFTY, Bank Nifty and SENSEX expiry-day and weekly option selling — with pre-defined stop-loss and position-sizing rules. EliteAlgo is not a SEBI-registered investment adviser and does not sell tips or calls: what it provides is analytical software, not investment advice.
What does EliteAlgo actually trade?
Indian index options, with the desk's work concentrated on NIFTY, Bank Nifty and SENSEX expiry-day and weekly option-selling structures — short straddles and strangles, defined-risk spreads, and rule-based adjustments. These are the highest-liquidity contracts in the Indian derivatives market, which is what makes systematic execution viable at retail and HNI size.
How much capital do I need to start?
Indicative bands: NSE F&O option-selling strategies typically require Rs 2-10 lakh, and futures-based strategies Rs 1-5 lakh. The band is driven by exchange margin on the contracts, not by a subscription tier. Custom quantitative research engagements are quoted separately.
Who holds my money?
You do. Execution runs on your own broker account under your own credentials. EliteAlgo does not take custody of client capital at any point, and you can revoke access or square off yourself at any time.
Do I need to know how to code?
No — that is the point of the managed route. If you would rather build your own system, our platform comparisons of the best algo trading software in India and the best free algo trading software in India cover the tools to do it with.
What returns has the EliteAlgo desk produced?
Published proprietary-desk figures: FY 2024-25 32%, FY 2023-24 34%, FY 2022-23 30%, FY 2021-22 26% — a four-year average of 30.5%. These are internal proprietary-desk figures, not client account returns, and past performance does not indicate future results. Trading index options carries a risk of loss.
More on the regulatory side in SEBI algo trading regulations, and on the alternatives in our comparison of algo trading firms in India.
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Your Trading?
Tell us your capital band, your broker and the index you trade, and we will tell you whether a rule-based option-selling strategy fits — or whether it does not.