This Privacy Policy describes how Excellent Securities Limited (trading as EliteAlgo, hereinafter referred to as "we", "us", or "our") collects, uses, stores, and protects the personal information of users ("you") who visit our website at https://elitealgo.in.
By using our website, you consent to the data practices described in this policy. If you do not agree with this policy, please do not use our website.
1. Information We Collect
1.1 Information You Provide Directly
- Contact form submissions: Name, email address, phone number, and message content when you fill out our contact form
- Inquiry details: Any information you voluntarily provide when reaching out to us about our services
1.2 Information Collected Automatically
When you visit our website, we automatically collect certain technical information through cookies and analytics tools:
- Google Analytics (GA4): We use Google Analytics 4 (tracking ID: G-GDH7DTC37Z) to collect anonymous usage data including pages visited, time spent on site, device type, browser, and geographic location (country/city level). This data is anonymised and aggregated.
- Ahrefs Analytics: We use Ahrefs Analytics to monitor website traffic and performance.
- Log data: Server logs may record your IP address, browser type, referring URL, and pages visited.
- Cookies: Our website uses essential cookies for functionality and analytics cookies to understand site usage.
2. How We Use Your Information
We use the information we collect for the following purposes:
- To respond to your inquiries and provide requested services
- To improve our website's content, design, and user experience
- To analyse traffic patterns and understand how visitors use our site
- To comply with legal and regulatory obligations under SEBI and Indian law
- To send relevant updates or information if you have opted in to receive communications
3. Cookies and Tracking Technologies
We use the following types of cookies:
- Essential Cookies: Necessary for the website to function correctly. Cannot be disabled.
- Analytics Cookies: Used by Google Analytics and Ahrefs Analytics to understand user behaviour. These cookies do not collect personally identifiable information.
You can control and manage cookies through your browser settings. Please note that disabling analytics cookies will not affect your ability to use the website but will prevent us from improving it based on your usage.
4. Data Sharing and Disclosure
We do not sell, rent, or trade your personal information. We may share your information only in the following circumstances:
- Service Providers: Third-party tools we use (Google Analytics, web hosting, email service providers) may process your data on our behalf under appropriate data processing agreements
- Legal Compliance: We may disclose information when required by law, court order, or regulatory authority (including SEBI)
- Business Transfers: In the event of a merger, acquisition, or sale of assets, user data may be transferred to the successor entity
5. Data Security
We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These include SSL/TLS encryption for data in transit and access controls for stored data.
However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.
6. Data Retention
We retain personal information for as long as necessary to fulfil the purposes described in this policy or as required by applicable law. Contact form submissions are typically retained for 3 years. Analytics data is retained as per Google Analytics and Ahrefs default retention settings.
7. Your Rights
As a user of our website, you have the following rights regarding your personal data:
- Right to Access: Request a copy of the personal information we hold about you
- Right to Correction: Request correction of any inaccurate or incomplete information
- Right to Deletion: Request deletion of your personal information, subject to legal obligations
- Right to Object: Object to the processing of your personal information for certain purposes
To exercise any of these rights, please contact us at [email protected].
8. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies before providing any personal information.
9. Children's Privacy
Our website is not directed at individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware that we have inadvertently collected such information, we will take steps to delete it promptly.
10. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will notify you of material changes by updating the "Last Updated" date at the top of this page. Your continued use of the website after such changes constitutes your acceptance of the revised policy.
11. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
- Company: Excellent Securities Limited (EliteAlgo)
- Address: 203, Gupta Arcade, Shrestha Vihar Market, New Delhi - 110092, India
- Email: [email protected]
- Website: https://elitealgo.in