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Since 2006 · New Delhi

About EliteAlgo — Systematic F&O Trading Since 2006

Discover Our Innovative Algo Trading Company

WHO WE ARE

Who We Are

EliteAlgo is a brand of Excellent Securities Limited, founded in 2006, EliteAlgo is a research-driven, rule-based algorithmic trading company that is at the forefront of the financial technology industry. Founded by Mr. Rajeev Gupta, with more than 20 years of experience and a team of experienced traders and software engineers.

EliteAlgo utilizes quantitative models and machine learning techniques to develop systematic trading strategies. At EliteAlgo, the primary goal is to provide clients with rule-based algo trading strategies, grounded in rigorous data analysis and market research, that carry pre-defined risk limits. Our team of experts is dedicated to constantly improving and refining their algorithms to ensure that they remain at the forefront of the rapidly evolving world of quantitative trading.

We specialize in Nifty and Sensex automated trading strategies and serve retail as well as HNI clients across Indian and global markets.

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Years Experience

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Clients Served

About EliteAlgo

WHAT WE DO

What We Do

The Best Trusted

One of the key strengths of EliteAlgo is its ability to rapidly adapt to changing market conditions. Our philosophy is to replace guesswork with data, emotional decisions with predefined rules, and inconsistent execution with systematic processes — while minimizing risk through sophisticated risk management techniques. EliteAlgo's commitment to transparency and accountability is evident in their approach to client relationships. We believe in building long-term partnerships with their clients and providing them with the tools and resources they need to succeed in the markets. we are dedicated to ensuring that their clients have a clear understanding of the strategies being employed and the risks involved.

EliteAlgo is a company that is driven by a passion for innovation and a commitment to excellence. Our unique blend of expertise in trading, technology, and data analysis makes us a leading player in the algorithmic trading industry, and a valuable partner for anyone looking to achieve success in the markets.

WHY ELITEALGO

What Sets Us Apart

Every EliteAlgo strategy runs to a defined rule set with pre-defined risk limits — not a discretionary call — and that rule-based execution has been in continuous use on the proprietary desk since 2018. When you run a strategy through our managed algo trading service, it executes on your own broker account under your own credentials: EliteAlgo never takes custody of client funds, and you can pause or exit access at any time.

That combination — quantitative research behind every strategy, execution that stays on your own account, and a defined-risk framework instead of open-ended exposure — is what we mean by research-driven strategies, rule-based execution, and risk-aware trading, and it is why clients keep working with a desk that has run this way since 2006.

MILESTONES

Our History

In 2006, our journey commenced with ambitious aspirations and optimistic expectations. Although we've already experienced an extraordinary adventure, this is just the beginning! The founder, Mr. Rajeev Gupta an MBA Graduate in finance and keen interest in Mathematics and statistics, had prior experience in Investment and Derivative Research at renowned Religare Securities Limited. Here are some notable milestones we've achieved thus far:

2022

Strategy Management

Creation and Deployment of Complex Algo strategies for Corporates

2021

Algo Management

Deployment of Standard Algo strategies in Client Accounts

2018

Proprietary Trading

Moved the firm's own book onto algorithmic execution

2006

Journey Started

Begin our journey as a sub-broker, managing client accounts as well as investments

WHY CHOOSE US

Our Strengths

Technology

Infrastruture

Research

Client Service

Reporting

OUR PURPOSE

Mission & Vision

Our Vision is to become the Premium Algo service provider for High Networth Individuals and corporates.

Our mission is to give both HNI and retail stock market investors systematic, rule-based algo trading strategies with pre-defined risk limits, in place of discretionary decision-making. Trading involves risk, and no algorithm can guarantee profits or eliminate losses; backtested and historical performance does not guarantee future results.

Mission and Vision

PROCESS

Our Trading Philosophy

IDENTIFY

We identify profitable trading opportunities and price discrepancies across various instruments using complex quantitative and statistical modeling and convert them into tradable strategies.

BACKTESTING

We backtest the strategy over years of historical data, using 1000's of combinations and millions of data points in order to collect risk/reward on each combination. In order to arrive at the few best ones.

OPTIMISE

We continuously optimise our strategies to ensure that they remain at the cutting edge of the rapidly evolving world of quantitative trading and deliver consistent results.

EXECUTE

We deploy these optimised strategies live in markets with real capital, maintaining strict risk management protocols and monitoring performance continuously.

FAQ

Frequently Asked Questions

Who founded EliteAlgo?
EliteAlgo was founded by Rajeev Gupta, an MBA in Finance with 20+ years of experience in equity and derivatives markets. Before starting EliteAlgo, he worked in Investment and Derivative Research at Religare Securities Limited. He started the business as a sub-broker in 2006 and moved the firm's own trading onto algorithmic execution in 2018.
When was EliteAlgo founded?
EliteAlgo's parent company, Excellent Securities Limited, was founded in 2006 as a sub-brokerage. The firm began proprietary algo trading in 2018, started deploying algo strategies in client accounts in 2021, and added algo strategies for corporate clients in 2022.
What is Excellent Securities Limited?
Excellent Securities Limited is the registered legal entity that operates EliteAlgo. The company is registered in India and operates from New Delhi. EliteAlgo is the brand name under which Excellent Securities Limited offers algorithmic trading services, proprietary trading, trade execution, and quantitative research.
Where is EliteAlgo located?
EliteAlgo (Excellent Securities Limited) is headquartered at 203, Gupta Arcade, Shrestha Vihar Market, New Delhi 110092, India. Business hours are Monday–Friday, 9am–5pm IST.
Who does EliteAlgo work with?
We work with both retail and HNI (high-net-worth) clients, across Indian and global markets, as well as corporate clients who need custom quantitative strategies built for their own use.
Are EliteAlgo's trading decisions discretionary or rule-based?
Rule-based. Every strategy runs to a defined rule set with pre-defined risk limits set in advance — not a case-by-case discretionary call made in the moment. That's the same approach we've used on our own proprietary trading since 2018.
How can I get in touch with EliteAlgo?
You can reach us through the contact page on this site, or visit us in person at our New Delhi office during business hours (Monday–Friday, 9am–5pm IST).