# EliteAlgo > EliteAlgo is an algorithmic trading company in India, operating since 2006 under the legal entity Excellent Securities Limited. Founded and led by Rajeev Gupta (MBA in Finance, 20+ years in equity and derivatives markets), EliteAlgo provides fully automated, rule-based algo trading strategies for retail investors, HNIs, and corporates — primarily focused on NIFTY 50, Bank Nifty, and SENSEX expiry-day strategies, option selling, and systematic trading across Indian and global markets. ## Company Overview - URL: https://elitealgo.in - Legal name: Excellent Securities Limited - Brand: EliteAlgo - Founded: April 2006 (investment consultancy); algo trading since 2018 proprietary; client strategies from 2021 - Founder: Rajeev Gupta — MBA Finance, prior experience at Religare Securities Limited (Investment & Derivative Research) - Headquarters: 203, Gupta Arcade, Shrestha Vihar Market, New Delhi 110092, India - Email: info@elitealgo.in - Business hours: Monday–Friday, 9am–5pm IST - LinkedIn: https://www.linkedin.com/company/elitealgo **Scale (as published on site):** - 20+ years of experience - 400+ satisfied clients - 60%+ average annual returns - FY 2024–25: 32% | FY 2023–24: 34% | FY 2022–23: 30% | FY 2021–22: 26% **Tagline:** Building Wealth on Automation **Mission:** Generate consistent passive income for HNI and retail investors through highly profitable and low-risk algo trading strategies — ensuring financial growth and stability. **Vision:** Become the premium algo service provider for High Net Worth Individuals and corporates. --- ## Services **URL:** https://elitealgo.in/services/ EliteAlgo offers four core services: ### 1. Proprietary Trading EliteAlgo engages in proprietary trading in Indian and overseas markets. Professional traders with an entrepreneurial mindset are given firm capital to trade equity and derivatives markets. The firm provides professional trading software and an in-house team of data scientists to support statistical analysis and strategy development. Trading infrastructure is continuously maintained. ### 2. Algo Trading Fully automated algo trading platform generating high-probability signals from quantitative and technical formulas, executing orders in milliseconds. Strategies deliver regular, sustainable returns over the long term. EliteAlgo also provides custom algo strategy development tailored to a client's specific risk appetite — including development and backtesting. ### 3. Trade Execution Associated with major top brokers and stock exchanges in India and overseas. Provides a suite of trade execution and support services to Indian and global investors in emerging markets. Services include: account opening, execution, reporting, and full support. Asset classes covered: Indian Equities, Indian Derivatives, Overseas Equities, Cryptocurrencies, and Forex. ### 4. Quantitative Research Quantitative research is the foundation of EliteAlgo's trading strategies. The quant team develops mathematical models from historical data representing market and behavioral patterns — used for pricing strategies, market decisions, and risk management. EliteAlgo also creates custom quantitative strategies from client inputs and delivers working code for client usage. --- ## How EliteAlgo Works — Three Pillars **Strategic Beta:** Strategy formulation using complex data and risk-reward analysis, optimized across multiple parameters. **Tactical Alpha:** Generating excess returns from a beta strategy through correlation analysis with benchmarks and relative volatility management. **Adaptive Alpha:** Combines multiple tactical approaches into a single algorithm to optimize risk-adjusted returns. EliteAlgo champions the fusion of rules-based mechanical tactics with machine learning and decades of data — enabling the system to adapt investment rules and variables in response to shifting market conditions. --- ## Trading Philosophy — Four Steps 1. **Identify** — Discover profitable opportunities and price discrepancies using complex quantitative and statistical modeling, converting them into tradable strategies. 2. **Backtest** — Validate strategies over years of historical data using thousands of parameter combinations and millions of data points to measure risk/reward on each. 3. **Optimise** — Continuously refine strategies to stay at the cutting edge of quantitative trading and deliver consistent results. 4. **Execute** — Deploy optimised strategies in live markets with real capital under strict risk management protocols, with continuous performance monitoring. --- ## Key Differentiators **20 years of live trading experience** — Operating since 2006 through multiple market cycles; not a course-seller or generic signal service. **In-house quant research team** — Data scientists and software engineers building proprietary models. **Professional-grade infrastructure** — Co-location-ready, millisecond execution, exchange-approved algo frameworks. **Defined risk on every strategy** — Pre-defined stop-losses and position sizing; capital is protected at all times. **Multi-market coverage** — Indian equities (NSE, BSE), index derivatives (NIFTY, Bank Nifty, FINNIFTY, SENSEX), overseas equities, cryptocurrencies, and forex. **Machine learning integration** — All strategies incorporate ML to adapt to ever-changing market conditions. --- ## Company History / Timeline - **2006** — Journey started as a sub-broker, managing client accounts and investments. - **2018** — Algo trading in proprietary accounts with annual ROI of 80%. - **2021** — Deployment of standard algo strategies in client accounts. - **2022** — Creation and deployment of complex algo strategies for corporates. --- ## About the Founder **Rajeev Gupta** — Founder & CEO, Excellent Securities Limited / EliteAlgo - MBA in Finance - 20+ years of experience in Equity & Derivatives markets - Prior experience: Investment and Derivative Research at Religare Securities Limited - Combines quantitative/statistical approaches with technology for human-less order execution - Primary focus: NIFTY 50 / SENSEX expiry-day strategies, option selling (strangles/straddles), rule-based systematic trading --- ## Strengths - Technology - Infrastructure - Research - Client Service - Reporting --- ## FAQ Highlights **URL:** https://elitealgo.in/faq/ **What is algo trading?** Algorithmic trading uses computer programs to automatically execute trades based on pre-defined rules (price, volume, indicators, time, quant models). Removes human emotion; executes at speed and frequency impossible for a human trader. **Is algo trading legal in India?** Yes — regulated by SEBI since 2012. Requires exchange-level algorithm approval, risk management systems, and audit trails. **Does algo trading work on NSE and BSE?** Yes. NSE is the primary venue for F&O algo trading due to NIFTY and Bank Nifty liquidity. Both exchanges support co-location, DMA, and exchange-approved algo registration. **Capital required for algo trading in India?** NIFTY/Bank Nifty option selling: Rs 2–10 lakhs. Futures-based strategies: Rs 1–5 lakhs. **What returns can be expected?** Realistic well-designed algo strategies: 15–40% annualised with proper risk management. All trading carries risk; past performance does not guarantee future results. **What is expiry day trading in algo?** Strategies targeting the last day of an options contract. Rapid time decay, increased volatility, large price swings. Algo systems execute complex multi-leg options strategies (short straddles, iron condors, adjustments) at millisecond speed with predefined risk controls. **What markets does EliteAlgo trade?** Indian equity markets (NSE, BSE): equity cash, futures, and options. Primary focus: NIFTY 50 and Bank Nifty derivatives. Also overseas markets. --- ## Blog — Content Library **URL:** https://elitealgo.in/blog/ EliteAlgo publishes educational content on algo trading for Indian markets. Articles are written by Rajeev Gupta, Founder & CEO, drawing on 20+ years of equity and derivatives experience. ### Complete Guide to Algo Trading in India 2026 **URL:** https://elitealgo.in/guide-to-algo-trading-in-india/ A beginner-to-advanced guide covering: what algorithmic trading is; why 50–55% of Indian market trades already use algorithms (NSE data); SEBI's regulatory framework for algo trading; broker APIs (Zerodha, Upstox, AngelOne); strategy types (trend following, mean reversion, arbitrage, expiry-day options); backtesting methodology; risk management; how to choose a platform or partner; and step-by-step instructions for starting algo trading in India. Includes HowTo schema for "How to Start Algo Trading in India" with 8 structured steps. ### SEBI Algo Trading Regulations India 2026 **URL:** https://elitealgo.in/sebi-algo-trading-regulations/ Covers SEBI's evolving regulatory framework for algorithmic trading: SEBI's 2008 introduction of DMA, the 2012 algo trading regulations, the 2021 circular on retail algo trading, exchange-level algorithm approval requirements, risk management obligations, audit trail requirements, and what retail traders must do to stay compliant. Key FAQs: Is algo trading legal in India? (Yes, since 2008.) What approvals do retail algos need? ### Nifty & Bank Nifty Algo Trading Strategies 2026 **URL:** https://elitealgo.in/nifty-banknifty-algo-trading/ Index-specific strategies for NIFTY 50 and Bank Nifty F&O, India's highest-liquidity derivatives. Topics: why NIFTY and Bank Nifty are ideal for algo trading (liquidity, tight spreads, predictable expiry behavior); expiry-day strategies (short straddles, iron condors, adjustments); trend-following strategies; mean reversion in range-bound markets; position sizing for index options; capital requirements; broker APIs for F&O execution. ### 7 Best Free Algo Trading Software in India 2026 **URL:** https://elitealgo.in/best-free-algo-trading-software-in-india/ Reviews and compares 7 free algo trading platforms for Indian traders: TradingView (best charting + Pine Script backtesting, free plan available), Zerodha Algoz (best for NSE/BSE, 7-day free trial, no coding needed, 50 backtests/day), Tradetron (best strategy marketplace, free paper trading), Speed Bot (no-code bot builder, demo mode), Coinrule (best for crypto traders, free tier), Bigul (zero account opening charges), and Robotrader (beginner-friendly, free demo). Comparison table covers: Free plan limits, NSE/BSE integration, coding requirement, best use case. ### 12 Best Algo Trading Software in India 2026 **URL:** https://elitealgo.in/best-algo-trading-software-in-india/ Comprehensive review of both free and paid algo trading platforms for Indian markets. Evaluates platforms across: features, NSE/BSE integration depth, backtesting capability, live deployment limits, pricing, and customer support. Covers Zerodha Streak, AlgoTest, Tradetron, TradingView, Symphony Presto, and more. Includes pricing comparison and guidance on when to upgrade from free to paid. ### 7 Best AlgoTest Alternatives in India 2026 **URL:** https://elitealgo.in/best-algotest-alternatives-in-india/ For traders looking beyond AlgoTest: compares top backtesting and strategy-deployment platforms on features like historical data depth, option chain support, execution speed, broker integrations, and pricing. Covers Tradetron, Zerodha Streak, TradingView, Sensibull, and others. Includes key comparison criteria for choosing between platforms. ### 7 Disadvantages of Algo Trading in India (2026) **URL:** https://elitealgo.in/disadvantages-of-algo-trading/ Honest assessment of algo trading's limitations: technology dependency (system failures, connectivity issues), over-optimisation risk (curve fitting historical data), market impact for large algos, SEBI regulatory complexity, high infrastructure costs, need for constant monitoring and maintenance, and black swan events that rules-based systems can't anticipate. Also covers whether algo trading is a good option for Indian retail traders in 2026 (yes, with the right risk controls). ### Best Algo Trading Companies in Delhi 2026 **URL:** https://elitealgo.in/best-algo-trading-companies-in-delhi-india/ Verified list of leading algorithmic trading firms operating in Delhi and the NCR region. Covers company profiles, services offered, regulatory status, and how to evaluate an algo trading firm. EliteAlgo (Excellent Securities Limited, Shrestha Vihar, New Delhi) is featured as one of the top firms for NIFTY/Bank Nifty expiry-day strategies and quantitative research. ### Best Algo Trading Strategies for NIFTY & F&O 2026 **URL:** https://elitealgo.in/algo-trading-strategies/ In-depth guide to the most effective algorithmic trading strategies for Indian F&O markets: trend following (moving average crossovers, breakout strategies), statistical arbitrage, mean reversion, expiry-day strategies (short straddles, iron condors, calendars), scalping, and momentum strategies. Covers implementation, backtesting results, optimal market conditions for each strategy type, and risk management rules. ### EliteAlgo vs Top Algo Trading Firms in India 2026 **URL:** https://elitealgo.in/best-algo-trading-firms-india/ Detailed comparison of EliteAlgo vs AlgoBulls, Tradetron, Symphony Fintech, and Zerodha Streak. Comparison table covers: Founded, SEBI Status, Strategy Types, Minimum Capital, Best For. Head-to-head EliteAlgo vs AlgoBulls comparison on 8 criteria. Decision guide: which firm is best for managed F&O strategies, DIY deployment, no-code automation, or institutional infrastructure. FAQPage schema targeting "EliteAlgo vs AlgoBulls", "best algo trading company India", "how to choose an algo trading company India", "Is EliteAlgo legitimate", "minimum capital for algo trading India". Written by Rajeev Gupta, published June 2026. --- ## Pricing & Fees EliteAlgo provides services on a customised basis depending on capital deployed and service type. Pricing is not publicly listed — contact info@elitealgo.in for a consultation. Indicative capital requirements: - NSE F&O option selling strategies: ₹2–10 lakhs minimum - Futures-based strategies: ₹1–5 lakhs minimum - Custom quantitative research engagements: available on quote There are no fixed subscription fees for algo trading strategy deployment; fees are structured around performance and capital size. All strategy deployments include backtesting, live monitoring, and ongoing support. --- ## Contact **URL:** https://elitealgo.in/contact-us/ - **Address:** Excellent Securities Limited, 203, Gupta Arcade, Shrestha Vihar Market, New Delhi 110092, India - **Email:** info@elitealgo.in - **Business hours:** Monday–Friday, 9am–5pm IST; Saturday and Sunday closed --- ## Legal & Policies **Privacy Policy:** https://elitealgo.in/privacy-policy/ **Terms & Conditions:** https://elitealgo.in/terms/ **Trading Disclaimer:** Algorithmic trading and all forms of trading in financial instruments carry significant risk. EliteAlgo does not provide financial advice. Past performance is not indicative of future results. Users are solely responsible for their own trading decisions. All return figures cited represent historical performance; future results may differ materially.